LULULEMON: TWO TYPES OF GIRLS

When it comes to lululemon, the term “basic” is thrown around quite a lot. Mostly because some women like to wear lulu for their runs to the coffee shop rather than runs on the track. The thing is? That’s okay.

So, we decided to take the word back. Using the launch of lululemon's new female footwear line, we helped the brand reclaim and redefine "basic" in a powerful way that proves, yeah, there are two types of girls — and lululemon is perfect for both.

BRONZE 🥉 — Zulu Alpha Kilo Student Brief Contest

Art Director: Richmond Truong

Designer / Video Editor: Jose Delos Santos

Copywriter: Kim Monitto