Canadian Stuttering Association: stutter.ca

410,000 Canadians stutter. But not all who stutter, stutter the same. Whether it’s pausing, repetition, or prolonged sounds, stuttered speech is uniquely individual.

To celebrate International Stuttering Awareness Day, the Canadian Stuttering Association (CSA) created 410,000 unique URLs, each reflecting a different way someone who stutters might say the CSA’s website name, "stutter.ca." Every URL was functional and redirected back to the CSA website, effectively representing the individuality of how people who stutter speak.

Recognition: Luerzers Archive: Best of the Week - Print, AdAge: #1 in Creativity Top 5 

Press: AdAge, LBB, Campaign, CBC, CTV News, IHeartRadio, Trend Hunter, Ad News Portugal, MediaCat Turkey, 680 News

Agency: john st.

CCO: Krystle Mullin

ACD, Art: Michelle Orlandi

Art Director: Jordan Bloom

Copywriter: Kim Monitto

Animator: Laura Baldesarra