Fun fact: Our stars, Riley and Lily, were a rescued brother/sister pair. They were such good pups on set that after the shoot, they got adopted together!
PEDIGREE: Fuel Life’s Firsts
Kids are expensive — it’s why Gen Z and Millennials stick to dogs. But, just like their human counterparts, puppies experience many “firsts” in their formative years too.
So, we decided to celebrate all of the significant milestone moments puppy parents get to share with their four-legged friends, and it turned out paws-itively adorable.
(I couldn’t resist the dog pun. I’m sorry, okay?)
Agency: The&Partnership NYC
ACDs: Remo Colindres, Rebecca Wang
Copywriter: Kim Monitto